Most days you'll find me working while my son is sleeping, alongside my Jack Russell, Cashew, who is entirely unaware that she's also the star of my first children's book.
I spent years as a consultant working with Olympic coaches, startups, and international organisations. I liked it and I was good at it. I understood how businesses grow, where they leak, and what makes one yard thrive while another stays invisible.
When I found website design, everything aligned.
The strategy, the analysis, the eye for detail,
all of it channelled into something I could build
for businesses I actually care about:
entrepreneurs. My world.